The Ballantyne, A Luxury Collection Hotel, Charlotte
The Ballantyne Relaunch: Press Visits and Experiences
In fall 2018, GV Public Relations managed all aspects of the launch of the multimillion-dollar renovation for The Ballantyne, A Luxury Collection Hotel, Charlotte.
In addition to extensive media outreach, GVPR arranged several days of media appointments in NYC on behalf of the property, as well as arranged a press trip surrounding the launch, and individual media visits. Members of the press received highly personalized visits and experienced the hotel’s branded amenities, chef specialties, customized experiences and more.
GVPR secured coverage of the renovation and the hotel overall in several national publications, including Forbes.com, Forbes Travel Guide, USA Today, The Washington Post, Travel + Leisure online, Food & Wine online, American Spa, Architectural Digest online, Business Traveler, Southern Seasons magazine, Oprah.com, Uproxx.com, Sherman’s Travel, Family Vacation Critic, TripSavvy, a major profile feature in Hotel Management and several other hotel trade publications.← Back to Blog