Paw Works

Catching Lightning in a Bottle for Paw Works

To raise awareness on a national level for the animal rescue organization Paw Works, GVPR creatively leveraged a cultural moment at the beginning of 2023 and celebrated one of the rescue’s high-profile supporters, actress Jamie Lee Curtis. During this time, Jamie Lee Curtis was nominated for both a SAG award and an Academy Award for her role in the film ‘Everything, Everywhere, All at Once,’ there was a lot of positive buzz surrounding the fact that Curtis was finally getting the recognition she deserved. GVPR created a campaign where Paw Works alumni (dogs from the rescue who had found their fur-ever homes) honored Jamie Lee Curtis by wearing costumes from a few of her iconic roles, including the one for which she was nominated. Other films included Halloween, Trading Places, A Fish Called Wanda, True Lies, Knives Out, and Christmas with the Kranks. 

The morning after Jamie Lee Curtis won the SAG Award, GVPR arranged for Paw Works to post photos of the adorably attired dogs on Instagram, giving a “round-of-a-paws” to her on her SAG win and cheering her on in advance of the Academy Awards. Jamie reposted the photos on her own handle, saying, “This is everything!” The photos took off from there and went viral. GVPR pitched the pictures and well wishes to regional and national media, including all entertainment outlets. The photos spread like wildfire. 

The campaign was picked up by a myriad of media outlets, including Access Hollywood, Entertainment Tonight, People, Parade, Newsweek, Yahoo!, and Los Angeles Blade, to name a few. As a result, Paw Works experienced an influx of adoptions following the media coverage. Nearly 100 dogs were adopted in the following days, with people referencing these as the ‘celebrity dogs’ they’d see on the news.

The Godfrey Hotel Hollywood

Partnerships for The Godfrey Hotel Hollywood

GVPR brokered a strategic partnership between BELLA Magazine and The Godfrey Hotel Hollywood, which resulted in myriad mutual benefits for both brands. GVPR’s goal with this collaboration was to elevate the hotel’s profile and connect it with top-tier lifestyle and entertainment media, bringing in photo shoots, exciting celebrity events, and editorial, advertorial, and social media coverage on the hotel.

GVPR helped develop a strategy to leverage BELLA Magazine’s connections and audience as well as highlight The Godfrey Hotel Hollywood’s reputation as a trendy lifestyle destination. As a result of GVPR’s media efforts, Godfrey Hotel Hollywood hosted several high-profile events, including a book launch for Netflix’s Selling Sunset star Mary Bonnet, a Selling Sunset photoshoot with Mary and Romain Bonnet, and the unveiling of a Bella Magazine issue. These events featured exclusive editorial content, social media coverage, and introductions to key influencers like entertainment and lifestyle expert Derek Warburton, resulting in several additional events with GURUS Magazine. Bella Magazine delivered extensive online, print, and social coverage of The Godfrey Hotel Hollywood, generating significant visibility. These events positioned the hotel as a go-to venue for high-profile occasions. They resulted in numerous media features and billions of social media impressions, syndicating across various lifestyle and entertainment outlets. This amplified the hotel’s presence in influential circles, attracting new audiences and solidifying its reputation in the entertainment and fashion sectors.

The London West Hollywood at Beverly Hills

Partnership Between The London West Hollywood and John Legend’s Wine Brand

GVPR client The London West Hollywood at Beverly Hills teamed up with musician John Legend’s wine brand, LVE Wines by John Legend, to create a seasonal dining experience on the hotel’s rooftop called, ‘Legend and LVE at The London WeHo Rooftop.’ The hotel’s beloved poolside rooftop transformed into a restaurant, serving both a la carte and prix-fixe dinner menus daily, for lunch and dinner. Executive Chef Anthony Keene created a John Legend Selections three-course prix-fixe menu with dishes inspired by ‘John’s Favorite Things’ from wife Chrissy Teigen’s cookbook Cravings, paired with a curated wine list of LVE and Boisset favorites. The wine list featured all LVE Wines, including summer seasonal favorites like Rose and sparkling wines and Boisset Collection wines, John Legend’s LVE partner. GVPR set off on an aggressive media relations campaign to launch this seasonal dining concept, pitching media and inviting traditional journalists and influencers to experience the new restaurant. The agency also arranged for John Legend to attend and help host an event where he participated in a “Throwdown of the Legends” cookoff with the hotel’s Executive Chef Anthony Keene and answered questions about LVE Wines and the brand’s partnership with The London West Hollywood. Media were invited to indulge in delicious bites (including John’s favorites such as Beef Wellington, Tater Tots with Caviar, Fried Chicken with Honey Butter, Strawberry Napoleon, and more) and wine pairings from Legend and LVE at The London WeHo Rooftop. GVPR’s campaign around this partnership was so successful that the seasonal restaurant stayed open for two additional months. Ran media coverage highlights included in People, E! Online, The Wrap, The Points Guy, Los Angeles Magazine, Splash Magazine,  @emilymen, @stuartbrazell, @lindsayluv, @iamdawnmccoy, @frantvhost, @brookeonair and much more. 

Le Meridien & Element Salt Lake City Downtown

Launching Le Meridien and Element Salt Lake City Downtown

GVPR was tasked to bring high awareness to the launch of Le Meridien and Element Salt Lake City Downtown, the city’s dual-brand hotel as well as its signature restaurant Adelaide and Van Ryder rooftop bar. In order to do this, the firm implemented an aggressive media relations campaign, led an inaugural press trip with top national media, and hosted a grand opening event with local dignitaries. The agency worked closely with the Visit Salt Lake team to leverage media visit and storylead opportunities. GVPR coordinated myriad journalist and influencer first-hand experiences at the property, which resulted in feature editorial stories and social media promotion. The firm also arranged partnerships with locally-based (and nationally recognized) dog brands to highlight the property’s pet-friendly offerings. As a result of our efforts, the dual-pad hotel received feature coverage in top-level national and regional outlets such as NBC’s TODAY (two times), Bloomberg Pursuits, Forbes, JustLuxe, The Salt Lake Tribune, HOTELS, Architectural Digest, ELLE.com, etc. Through these efforts, the hotel won Marriott International’s Hotel Opening of the Year 2023.

The Ballantyne, A Luxury Collection Hotel, Charlotte

The Ballantyne Relaunch: Press Visits and Experiences

In fall 2018, GV Public Relations managed all aspects of the launch of the multimillion-dollar renovation for The Ballantyne, A Luxury Collection Hotel, Charlotte.

In addition to extensive media outreach, GVPR arranged several days of media appointments in NYC on behalf of the property, as well as arranged a press trip surrounding the launch, and individual media visits. Members of the press received highly personalized visits and experienced the hotel’s branded amenities, chef specialties, customized experiences and more.

GVPR secured coverage of the renovation and the hotel overall in several national publications, including Forbes.com, Forbes Travel Guide, USA Today, The Washington Post, Travel + Leisure online, Food & Wine online, American Spa, Architectural Digest online, Business Traveler, Southern Seasons magazine, Oprah.com, Uproxx.com, Sherman’s Travel, Family Vacation Critic, TripSavvy, a major profile feature in Hotel Management and several other hotel trade publications.

Sheraton Redding Hotel’s Redding Garden of Lights

A Holiday Light Show Like No Other

Since its launch in November 2020, GV Public Relations has been tasked to bring awareness to the Sheraton Redding Hotel’s annual Redding Garden of Lights Festival, which takes place mid-November through New Year’s Eve. The festival includes over one million lights decorating over 10 acres on the property. Also included is holiday music, gifts, food trucks, beverages and more making it a truly noteworthy visual and edible feast for the senses.

The 2021 holiday season was so incredibly successful that the hotel far exceeded their original goal of selling 86,000 tickets to the lights festival, with the actual number of tickets sold reaching beyond 91,000. The hotel attributes a lot of the success to the robust media coverage and social media promotion of the festival and hotel packages, resulting from GVPR’s aggressive pitching and hosting of media and influencers.

Partial coverage highlights include CBS The Talk, The Points Guy, FoxNews.com, Yahoo!, Tiny Beans, Mercury News, East Bay Times, Active Family Magazine, Bay Area Buzz, The Local Anchor, and much more.