Greta Vanhersecke

Based in: Los Angeles

Insider pick: Greta’s favorite restaurant in L.A. is Mother Wolf, by Executive Chef Evan Funke.

Pro tip: It’s difficult to score dinner reservations at this celeb-favorite hotspot, but if you arrive right at 5:00pm there is usually space to dine at the bar.

A PR pro’s journey: GVPR Founder Greta Vanhersecke has spent over a decade and a half as a travel and tourism public relations executive.  Her client roster has included dozens of renowned travel brands, airlines and luxury hotel brands. A few key examples include Delta Air Lines, Princess Cruises, Hong Kong Tourism, and Melia Hotels International.

Greta is an expert in securing substantial media coverage as well as overall consumer awareness for her clients. As an industry thought leader, Greta’s industry insights have been featured on notable travel and business sites including TripAdvisor and Ladders.com.

In addition to building nuanced campaigns for the travel industry, Greta built GVPR from startup to recognized contender. The agency currently has locations in Los Angeles, New York City, San Diego, and Washington D.C. In addition to working with the travel industry, Greta has traveled the world extensively and experienced hundreds of destinations and locations firsthand. She is keenly aware of the importance of the right way to boost brands by building exposure for luxury, lifestyle and wellness brands on a global level.

Prior to founding GVPR, Greta was a Senior Vice President at world-renowned PR agency, DKC Public Relations, where she established the company’s West Coast hospitality division. Greta expanded DKC’s business into key markets including Los Angeles, Seattle, Las Vegas, Mexico, and Asia. She managed multiple account teams, developing and executing successful public relations campaigns, both nationally and internationally.

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